In this project, the job was to create a short explainer to appeal to school children to participate in a survey.

The client’s strict requirement for gender and ethnic representation called for a flexible yet powerful formula for asset generation.

Quick, efficient and easy on the eyes!


The characters are generated randomly from a set of elements. This offers great flexibility to do modifications. Even though this is 2D animation, many of the core elements were created and animated in Cinema 4D, due to its powerful motion graphics tools.

Design and animation by Allusion Film.
Commissioned by Skaparkraft.